Wpromote
Roles & Responsibilities
Senior Developer (Digital Experience)
5/2020 - Current
Serve as a senior developer for digital experience initiatives spanning headless commerce, WordPress, Shopify, and custom integrations. Lead the build and delivery of scalable, accessible, and conversion-focused solutions while collaborating with cross-functional teams to translate strategy and design into production-ready experiences.
- Led project to complete unfinished Vue.js/Nuxt site migration and successfully launched new site within client's timeline.
- Researched and implemented web accessibility updates to website components using Perfecto and WebAIM tools to ensure adherence to WCAG guidelines to improve interactions for all users.
- Built complex integrated applications which required scheduled requests to store and update data of varying data formats from third-parties.
- Deployed marketing tag module for headless ecommerce stores using Typescript and React to push ecommerce events into Google Analytics 4/Google Ads, Meta (CAPI/Pixel) and Bing/UET to optimize paid media bids and analyze store performance for multiple channels. Validated tool by reviewing Meta and Google Ads admin dashboards and ecommerce platform sales for consistency.
- Engineered API for Drupal module in PHP for e-Commerce site to capture fraudulent transactions using ClearSale API and Authorize.net and push approved orders to ERP system.
- Led analytics reporting efforts for Digital Experience team. Created process for migrating Google Analytics Universal clients to Google Analytics 4 by creating Google Tag Manager template in Google Tag Manager to convert Enhanced Ecommerce and custom events to populate Google Analytics reports. Built API in Vercel using JavaScript (ES6) to push server-side conversion data to Meta using Meta’s Conversion API to improve the accuracy of Meta Ad campaigns increasing conversions and reducing costs.
- Led architecture and migration for e-commerce store from Drupal Commerce to Shopify importing historical data and building API to push order details to custom ERP.
Lead Developer (SEO)
1/2018 - 5/2020
Supported enterprise and mid-market clients through a blend of technical SEO expertise and full-stack development execution. Built tools, dashboards, and implementation frameworks that improved site performance, search readiness, tracking accuracy, and internal team capability.
- Co-chaired Conversion Rate Optimization (CRO) program under the SEO department and led test design and development efforts. Oversaw test designs and development using Visual Web Optimizer, Optimizely and Google Optimize. Documented best practices for full optimization process from ideation, launch, validation and implementation. Created Google Sheet to calculate potential ROI of tests based on conversion rates.
- Created technical SEO learning resources for the team to explore and practice technical skills, and improve development skills.
- Supported account managers by providing business and development teams with technical SEO consultation for 70+ small to enterprise-sized clients from varying industries.
- Refactored a client’s popular search feature using Javascript (ES6) to remove legacy Angular dependency and ensure search engine crawlers could index the page’s content.
- Crafted detailed technical proposals for “Request for Proposals” and communicated the implementation strategy with prospective client leadership.
- Drove internal tool development efforts as part of the SEO department’s executive team launching 6 tools in one year to improve the team’s quality of life and reduce time inefficiencies through technology.
- Led SEO Development program with annually increasing profits of up to $200,000+ managed annual revenue.
