Analytics Architecture for GA4 + Meta CAPI

A cross-channel analytics architecture for e-commerce and headless sites, connecting GA4, Google Tag Manager, Google Ads, and Meta's Pixel + Conversion API into reliable reporting workflows. Server-side conversion tracking through CAPI fills the gaps browser-based pixel tracking misses — ad blockers, iOS ATT, lost cookies — directly improving attribution accuracy and ad-spend efficiency. Includes cross-platform validation so marketing teams can trust campaign performance numbers regardless of where data originates.