Optimizely WordPress Plugin for A/B Testing
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Custom WordPress plugin that used the Optimizely API to load variations from the server-side.
Materials
Origin
American Addiction Centers, Inc.
A proprietary plugin enabling server-side A/B testing inside WordPress through Optimizely. Routing tests server-side produced seamless experiences compared to the standard client-side approach. Cut campaign development time roughly in half by removing the need for custom front-end work on every new test. We were also able to bake-in tracking with our variations increasing data accuracy.
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