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Doing things on the daily

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Experience

Wpromote

Roles & Responsibilities

TITLE
Senior Developer (Digital Experience)

5/2020 - Current

TITLE
Lead Developer (SEO)

1/2018 - 5/2020

  • Created technical SEO learning resources for the team to explore and practice technical skills, and improve development skills.
  • Supported account managers by providing business and development teams with technical SEO consultation for 70+ small to enterprise-sized clients from varying industries.
  • Refactored a client’s popular search feature using Javascript (ES6) to remove legacy Angular dependency and ensure search engine crawlers could index the page’s content.
  • Crafted detailed technical proposals for “Request for Proposals” and communicated the implementation strategy with prospective client leadership.
  • Drove internal tool development efforts as part of the SEO department’s executive team launching 6 tools in one year to improve the team’s quality of life and reduce time inefficiencies through technology.
  • Co-founded Conversion Rate Optimization program under the SEO department and led test design and development efforts. Documented best practices for developers to follow when creating and launching tests.
  • Led SEO Development program with annually increasing profits of up to $200,000+ managed annual revenue.

Related Projects

New Home Co Back-end
api-integration
hubspot
graphql
backend
wordpress
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Hyphen Solutions Overview Pages
landing-page
javascript
design
css
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Freelance

Roles & Responsibilities

  • Design and develop websites from concept to launch.

Related Projects

Sofia University Website
wordpress
sass
javascript
full
design
css
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Cafe Lucy Website
full
wordpress
javascript
design
css
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Richard Craddick Art & Design
full
wordpress
css
design
javascript
sass
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American Addiction Centers, Inc.

Roles & Responsibilities

TITLE
Head of User Experience Optimization

8/2016 - 5/2017

  • Collaborated with the Analytics Manager to engineer website Salesforce integration. Developed and deployed the integration to 15+ websites ensuring compatibility and established a pipeline for updates.
  • Ideated and developed proprietary Optimizely WordPress plugin using the Optimizely V2 API to facilitate server-side A/B testing decreasing development time by 50%.
  • As Head of User Experience Optimization (UXO), established the UXO department and managed a team of designers and developers using Agile methodologies.
TITLE
Senior Front-End Developer

10/2014 - 8/2016

  • Created templatized landing page and microsite build process using DocPad to reduce overall development time allowing paid media campaigns to launch quicker. Worked with Paid Media Manager to build analytics and event tracking into the process.
  • Boosted client success by delivering customized WordPress admin interfaces using Metabox.io, and generating detailed documentation using DocPad.
  • Overhauled main site theme targeting SEO, UX, and performance improvements. Collaborated with SEO and Content Leads to develop WordPress admin features to help team members efficiently publish optimized content. Conducted cross-browser and device testing for internal WordPress plugin and theme builds to ensure compatibility.
  • Created custom reports by merging data and insights from Salesforce, Google Analytics, CallRail, and HotJar to inform A/B testing roadmap resulting in significant conversion gains.

Related Projects

American Addition Centers Site Builds
css
design
full
javascript
sass
wordpress
View Details

International Technological University

Roles & Responsibilities

TITLE
Website Manager

9/2010 - 7/2014

  • Leveraged internship program and improved development operations and documentation practices to save the department approximately $48,000 from previous staffing expenses.
  • Reduced informational call volume for call center, finance, and admissions departments by improving the website’s information architecture, and effective contact form placement.
  • Increased Google ranking by establishing a content publishing schedule, optimizing pages according to SEO best practices, and creating business listings on Google, Yahoo, Bing, and Yelp platforms.
  • Ensured content accuracy by planning and implementing a cross-departmental error reporting system, and establishing a department turnaround policy to ensure proper prioritization and timely response.
  • Managed a creative team of two designers and five developers to create digital marketing materials, launch main and departmental websites, and landing pages/microsites using WordPress, HTML, PHP, Javascript, and jQuery, and produced print marketing collateral.